Cultural excellence in the hotel and tourism industry: When translation turns into transcreation
A relaxing vacation? A perfect stay in a hotel? Everyone has a different opinion about it. However, cultural imprinting and…
A relaxing vacation? A perfect stay in a hotel? Everyone has a different opinion about it. However, cultural imprinting and…
A relaxing vacation? A perfect stay in a hotel? Everyone has a different opinion about it. However, cultural imprinting and…
When do guests feel comfortable? When does a hotel or restaurant meet the expectations of international visitors? Genuine hospitality is…
Bad translations are a constant source of amusement. You can still find amazing stylistic blunders in films, games, books, and…
Nobody likes reading instruction manuals. However, if they are poorly translated, they can become a real nuisance. Seven good reasons…
Even the best product doesn’t stand a chance if the world doesn’t know about it – and traditional press releases…
Many companies strive to gain a foothold in the USA. One prerequisite for this goal is strategic PR work, which…
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