Transcreation in marketing and advertising: how cultural adaptation propels international campaigns
Advertising and marketing only function if they trigger emotions. The best arguments are useless if they fail to evoke joy,…
Advertising and marketing only function if they trigger emotions. The best arguments are useless if they fail to evoke joy,…
Sport is a global phenomenon and therefore has ongoing translation and subtitling requirements. This usually works well. But not always.…
The CSR requirements for companies are becoming increasingly strict. The European Corporate Sustainability Reporting Directive (CSRD) is not only expanding…
Sport is a hot topic in all societies of the world. Sport evokes strong emotions. It also kindles overwhelmingly positive…
CSR reporting has long been more than something that’s “nice to have.” For many companies, it is also as integral…
It takes a great deal of money, time, and creativity to develop games. On the other hand, companies frequently cut…
Successful games impress with state-of-the-art graphics, great sound, flawless programming – and increasingly with awesome stories. However, the storytelling suffers…
Translating, interpreting, and creating texts – artificial intelligence can already do it all. However, large language models (LLM) can go…
On average, two out of three languages in the world are tonal languages. This means that the pitch and its…
Efficient collaboration at ACT Translations: the perfect synergy of ONLYOFFICE and Nextcloud In the dynamic world of translation services, efficient…