Funny translations: When instruction manuals aren’t instructional at all
Bad translations are a constant source of amusement. You can still find amazing stylistic blunders in films,…
Our translators and marketing professionals do more than just translate your texts into another language. They also ensure that the content is adapted to the cultural peculiarities of the target group.
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A transcreator is a marketing translator and native speaker of the target language who often has additional training as a copywriter or has considerable experience of and an affinity for creative copywriting. Transcreation is far more than translation! It is used for text that must be translated into the target language in such a way that the result produces the same emotional impact and messaging as the original, but for a different target audience.
The content of the translation may therefore differ from the source text to some extent. And for good reason: The cultural context must be reflected. This is particularly often the case with texts that are linked to images, because texts and images need to be exchanged to get the message across. Certain international content can particularly benefit from transcreation, such as advertisements or social media content.
We’ll be by your side – until we achieve the end result you want.
A professional translator creates the text in the desired target language and adapts the content so that the final text has the same effect on the target audience. Optionally, he or she delivers the target translation with culture-specific annotations or a back translation. This way, you can see exactly how and why the translation was changed. Together, you make decisions about any additional adaptations and even image replacements for the target country.
A cosmetics supplier wants a creative translation of its new “Flawless” facial care product line. The product descriptions and the newsletter for the German market are already available. The launch of the products will also be advertised in the Netherlands and France. The slogan and product names need to be localized for the target countries. The transcreation begins. Our translators ask themselves: Which product names would be well received in Paris and Amsterdam? How should the slogan for the entire line be translated so that the smoothness of the new skincare products is highlighted with words? Our copywriters will gladly discuss your key messages for each target audience and make culturally sensible recommendations.
Experienced creative translators will support you and provide you with comprehensive advice.
Our creative translators are professionals with years of experience. That’s why they know that good collaboration is an important criterion for success. You will always be kept informed of all steps, including the choice of images and text adaptations in the target language.
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ACT ist die besondere Spezialisierung der Übersetzer:innen auf die unterschiedlichen Fachbereiche wichtig – unser umfangreicher Pool an Muttersprachler:innen ermöglicht es uns, für jeden Fachbereich die passenden Sprachexpert:innen zu finden.
Das Team von ACT hat langjährige Erfahrung mit den besonderen Anforderungen von Industrie und Handel, insbesondere mit den wachsenden Ansprüchen unserer internationalen Businesskunden.
Unsere maßgeschneiderten Texte sind Zeichen Ihrer Professionalität. Sie sind die Voraussetzung für eine reibungslose Kommunikation und Garant dafür, dass die Botschaft des Originaltextes erhalten bleibt – in allen Kulturen.
Every single piece of copy undergoes a separate quality control process: Is every aspect of the translation perfect in terms of language and content? Our texts are always checked before being submitted to our clients. As a highly respected translation agency, we vouch for the quality of our work with our name.
Your personal contact provides expert and solution-oriented advice. We use cutting-edge technology and a sure feel for languages to deliver expert, on-target translations.
Your deadlines are our deadlines, and we strive to make the whole process easy for you. That’s what we mean by quality. Our translation service goes the extra mile.
Kirti Sawhney-Kersten, Key Account Manager
Phone: +49 2161 56711 – 59
Email: [email protected]
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