Transcreation in marketing and advertising: how cultural adaptation propels international campaigns
Advertising and marketing only function if they trigger emotions. The best arguments are useless if they fail to evoke joy,…
Advertising and marketing only function if they trigger emotions. The best arguments are useless if they fail to evoke joy,…
Marketing campaigns can be translated, and they can be adapted to the cultural circumstances of the target market. However, the…
Anyone looking to build a multilingual website with WordPress will need suitable plugins. A whole range of these are now…
Translating websites? Sounds easy. But that’s not really the case. There are good reasons to leave this task to professionals…
Sport is a global phenomenon and therefore has ongoing translation and subtitling requirements. This usually works well. But not always.…
The CSR requirements for companies are becoming increasingly strict. The European Corporate Sustainability Reporting Directive (CSRD) is not only expanding…
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